Users Watch TikTok More Than YouTube

Emily Heller
11 Sep 2021
Users Watch TikTok More Than YouTube Main Image

TikTok has beaten the popular video service in the amount of watch time that users spend in the app. The data gathered in the UK and US reveals that users of TikTok accounts spend more time there than while surfing on YouTube. According to recent calculations, the average time that one user spends on TikTok is 64 percent bigger than on YouTube.

Both the US and the UK residents can’t keep their eyes off TikTok services longer than YouTube. The new report published by the famous analyst company App Annie reveals surprising statistics. It looks like that the US citizens consider the app with short videos more luring than YouTube. In the first half of 2021, this data was confirmed by growth statistics in TikTok income. Despite the app’s ban in India, the largest market of the app, it managed to attract more attention. Meanwhile, YouTube is still the leader in the total amount of time spent by users in communication, social, video, and photo apps around the world.

In the US, TikTok was watched 9 percent longer than YouTube. However, the gap in the UK is wider and equals 64 percent. Surprisingly, a service with short videos takes more time to be watched than a service with videos that can last several hours, depending on the channel.

In the UK, TikTok outpaced YouTube last May 2020. Since that time, it has kept its first place in the race. In the US, YouTube remained a leader for a long time. Both services kept switching places during the year. Only in April 2021, TikTok finally managed to beat its rival.
The data revealed in the report is based on the Android platform owners. It might affect the rankings of both apps. During the first half of 2021, TikTok was the leader of downloads on iOS and Android platforms. However, YouTube still dominates in overall time users spend viewing it on Android devices around the world.

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