Pokémon Go — A Game That No One Will Repeat

It seems, Pokémon Go is the only AR game to win that kind of success and acclaim. Why is it so? Let’s do a little investigation.

Launched in 2016, Pokémon Go was like a nuclear explosion. People rushed outside collecting Pokémon pets like Lickitung, Blastoise, and, of course, Pikachu.

Today, Pokémon Go still remains relevant. It has amassed 650+ million downloads and brought a staggering revenue of $5 billion in 2021.

At the first sight, it appears that the augmented reality genre is promising in terms of a lucrative money harvest. But why don’t we see more AR games popping up on Google Play?

The answer seems to lay on the surface: there’s not enough room. And here’s why. First off, Pokémon Go is based on a universe, in which you’re supposed to catch pocket monsters to expand your roster.

The AR’s mechanics organically complete the core idea of the whole Pokémon concept. And provided that it’s had millions of devoted fans for decades by the time PG premiered, the only problem Niantic had to solve was the server maintenance to handle that many players.

At the same time, the likes of Witcher: Monster Slayer and Harry Potter: Wizards Unite were doomed to fail. Why? They demand too much from the players, just like Pokémon Go.

And PG fans are already taken. They have their Pokédex hunt already scheduled for the weeks ahead. It’d be surprising if millions of the players would suddenly want to dump their prosperous Pokémon Go “career” in favor of slashing necrophages or unlocking new spells.

Perhaps, the only AR concept that could succeed at the moment would be an app based on Fortnite’s universe, in which players would be rewarded with in-game loot for completing simple everyday tasks. As simple as those in Pikmin Bloom.

It seems we won’t see another tremendous AR hit like Pokémon Go anytime soon. What makes that game so special in your opinion? Let us in the comments!

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